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INTRODUCING #BLONDEFIDENT


The confidence to shine as a brilliant blonde, with the expertise of a L’Oréal Professionnel Salon behind you. Creators of blonde since 1925.

Changing your hair can have a huge effect on your overall confidence. L’Oréal Professionnel are the Blonde Experts! Choosing a Preferred Blonde Salon means you get the best consultation from a certified Blonde Specialist, using the best tools and products, to deliver your #BLONDEFIDENT look.

Check out our videos below where four real Australian women are expertly transformed into their most #BLONDEFIDENT.

BE #BLONDEFIDENT


We called out to women across Australia… do you have the confidence to go blonde? The answer, YES!

Watch these girls go from bland to #BLONDEFIDENT with L’Oréal Professionnel

KRISTINA BAZAN GOES BRONDE

Fashion and beauty influencer Kristina Bazan is #Blondefident with Bronde

GEMMA'S STORY

Gemma's virgin hair goes bronde thanks to our Blonde Expert #blondefident #lorealpro #stylemyhair

JESS' STORY

Our Blonde Expert transforms Jess from a mousey brown to the perfect platinum #blondefident #lorealpro #stylemyhair

ANNA'S STORY

Our Blonde Expert transforms Anna from a brassy to a brilliant blonde #blondefident #lorealpro #stylemyhair

LISA'S STORY

See the difference our Blonde Expert can make to Lisa's lifeless brown hair #blondefident #lorealpro #stylemyhair

GEMMA'S STORY

Gemma's virgin hair goes bronde thanks to our Blonde Expert #blondefident #lorealpro #stylemyhair

JESS' STORY

Our Blonde Expert transforms Jess from a mousey brown to the perfect platinum #blondefident #lorealpro #stylemyhair

ANNA'S STORY

Our Blonde Expert transforms Anna from a brassy to a brilliant blonde #blondefident #lorealpro #stylemyhair

LISA'S STORY

See the difference our Blonde Expert can make to Lisa's lifeless brown hair #blondefident #lorealpro #stylemyhair

BOOK OF BLONDE


From platinum, to blonde, to bronde... discover the perfect look for you in our Book of Blonde. Don’t forget to show your dream look in-salon to start your journey to your perfect blonde

BE #BLONDEFIDENT


 

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SUPERIOR PRODUCTS FOR CERTIFIED BLONDE SPECIALISTS


Undergoing intensive ongoing education, L’Oréal Professionnel Preferred Blonde salons in Australia are there to help make you your most #BLONDEFIDENT self. 

New Blond Studio expertly applied by a certified Blonde Specialist, creates the most on-trend looks for any hair type, from highlights to balayage to bronde.

No two blondes are the same. The choice is yours.

Ultimate Care: Ask for Platinium, the most caring lightener ever with softening Beeswax.
Technique Specialists: Trend-setters, ask for Freehand Techniques 6, Sunkissed Lightening Oil & Majimèches for multidimensional custom blends.
Multi-purpose: Classic blondes seeking traditional techniques like foiling, ask for Multi-Techniques 8.